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HomeMy WebLinkAbout08.g EDB 24-25 1st Quarter Social Media Analytics Presentation • •••o o ^ u 10:10 100% ) PUMIC • • i• OUTREACH 11 Movies Files FY24 / 25 1st Quarter Report 0 a January 7 , 2025 Photos Notes Nsi co vv C>(---- ---.......-- - 6 _ rot G ♦ , TikTok Calculator • • 9 Kasandra Ortiz Shop Maps Communications & Public Relations Specialist 141 n 6- Clock Messages Wallet Weather ... _ i i 7 , TAhLE OF • ... _ ..e.t.. ..... :, , 4--- I ' 1C 0 rITENTs *A, , Mr , I` I NI E �'. L, NM xiiik V .. 01 SOCIAL MEDIA OUTLETS s 'f-',/ I ........ _____ ,, .. . k.i,LF,3 .. . 02 2024 COMMUNICATIONS EFFORTS d , r 03 SOCIAL MEDIA ANALYTICS , 1i° ' i • , OZI NEWSLETTER ANALYTICS _ ,---, _., v I \ 05 WEBSITE ANALYTICS &�' COvNT -. .`-- ►, "UPI • 06 2025 COMMUNICATIONS GOALS G� ♦ ,�-� =j • Y q ITN .t , __.....„ .,,,..„ ; „ sOCIAL \Toy\ 0 - ' � � COUN II • ,,,r...m..... JETS eupo . 0 i AU 0. \ . til: / ~ "� Started M a 2 0 24 y X' (: ..,a - la 1 / . • ,,, , if , , , 4 pr 6-'4 , . 2021 NCO( coviviuNicAiloNs Er FORT ___..., r..,....----- NT` 1 ,1 ��i�Y TN(fr• # • • DailyPosting , Videos , Insta ram , & Highlights Au„. ._ Ali / ' Waer f�R (CO.(tam {xil.tes lK�ts inrrns ((LA lobs Nev. , O :0 ., 0 : 11 Illi alli �� A. 1 1 ! • rys.. I ,i4 U • ^ ' APROTECT ' I � YOUR PIPES .travi F Ati ;S Help rrevenl ? , 57//bi.,.. 4014 i "��� �' Frn�cn Pipes 1 ,col oo,rw�rW 9-r %'' .« cvo tt««.on�c. . , • AJ !/: .„ ) _ , � �,. ' _ ., :%-141.-.,,,,. Started 11 ,, �: w • � May 2024 ;a' ,...•. I \N _ i 0• / vim ` ' * CIA,/COUNTY UTILITY AUTNOIITY • 1 ,. s - __ _ ~ Boa,d or , r f a S1117411'6Isom % T; * 0000- Ilrr rInbrt ' U4•1;:; -r 1, C — 3K Views 1K Views , t Prr . 4 i 0 t_0.4j1111.!1- ,,. r1 EFFORTS „ . 2024 COMMUNICATIONS ... ... ,..I G ♦ - //, ��� •• Newsletter Revamp ( May 2024 ) Tr A UT NO Email Performance ,,,�— see how year mod are ddng wah you audience Compare your lowly,to the Industry average + Ili 44. ` St r S r Sent Open Rote Click Rote _ ter- _ •• _ _ _� 46994 47.2% 0.5% `'/ �COU� Mis 4 , J LJ►� �Ti 1 ,., . ap. 2Op6 Min �d ,`. Sent 46pW Oa Net open Zerilli! Bourscres f �.y wtt«w tN4w.w+ 446e1 Sporn Repots �{ -41 OQ\ l l r ilealop Open Percentage MI" M .open Pere.tare 'es_ _ - = The Pipeline Newsletter llnterna II:September 2024 cr" ... n , pnrai'r Reporting Heat Mop Email Performance See how your enrols ore doing with year audience r-ortp..your retells to the industry average• December 2024 sent Open Rate Click Rat. 0 1 t 195 49% 4.2% 1 1.A Open. weCNe. 1IC- Seer iv, CC Weapon o IIIbouncesIp.lwraW • Suct«W DHrw W 142 spars;reports 0 0Desktop Caen r•..tweagr rr4er Mee.Open ry tmcge R rJ.. . '� DD OR E CTO R'� [1`,�]E�S�SAG E Campaign Comparison Report INIII �,.fr ' Download As ) V We're experiencing the cold weather just in time for Christmas! I appreciate the chill in the air overnight knowing temperatures will most likely be in the 6os and dos by ,,, "' noon.Winter in Florida! Christmas is 14 days away. `°' IIa. • a:: a. ) �„ b apoo Ray 0.0 pote yo r c,. Ossubscribli RR. e: A ti ..r. CO U •The Pipeline Newsletter(Memory September 2024 Ire Pip..Newsletter runt«M M l s.peem .2024 •The Pipei!n.Newsletter(External):Al Wit 2034 . P Q� •The erp0l.Reenlist.Nnte.nan August 1024 •Me Pipe.*Newsletter(Internal,lure 2024 i .1. `'�. • ° r R• f Y wy a. .►e ' �`4 • Newsletter Analytics •.f coUA/i 100% llr i �� 75% lry A- i-VAU Rabe: �6% • U • • • 414\r1114114111'' A In Rate: 37% — ' 50%25% Avg. Industry Click Rate: 2% i I .. Click Rate:1% CCUA: Hurricane Milton Office Closure •ipeline Newsletter The Pipeline Newsletter The Pipeline Newsletter The Pipeline Newsletter The Pipeline Newsletter The Pipeline Newsletter Office Closure (Internal): October 2024 (External): October 2024 (External): November 2024 (Internal): November 2024 (Internal): December 2024 (External): December 2024 , is -40- Open Rate Click Rate — Avg. Industry Open Rate Avg. Industry Click Rate 7 , ...1.11 /eijoit I Campaign Name Sends Opens Clicks Bounces Unsubscribes The Pipeline Newsletter(External): December 48,633 23,459 77 2,570 54 2024 51% 1% 5% 1% \ The Pipeline Newsletter(Internal): December 195 91 2 3 0 44)1 '� 2024 47% 1% 2% 0% The Pipeline Newsletter(Internal): November 195 89 6 3 0 2024 46% 3% 2% 0% r The Pipeline Newsletter(External): November 48,750 25,105 255 2,749 58 2024 55% 1% 6% 1% 11111t4k. The Pipeline Newsletter(External): October 2024 48,847 25,706 146 2,728 58 t` 56% 1% 6% 1% F The Pipeline Newsletter(Internal):October 2024 195 118 3 3 0 ": i ir 61% 2% 2% 0% I till / . 410 r" ' iltik • Q, CO UNi, COVNUHICV[ IOHS EFFORTS a 2021 ( ,...1 • G� ��� • Analytic Tracking - 90 Days ( Faceboo & Instagram ) ,iTYAUTN0 • a. Views 0 Reach 0 Content interactions 0 Followers 0 Link clicks 0 .s, 45 . 3 K -- 6 . 3 K T 8.8% 822 T 20.5% Lifetime 6 .L 70% Follows 0 41 .1K ., ,F._ _ „dim , 11 95 T21.s% "Ilk,:i.,.., ' ti. i . 3K / 4 41c. ',) s. 2K I f # 2 1K ' i' N__. ' � 0 .. \"\ �/ Sep 17 Oct 7 Oct 27 Nov 16 Dec 6 Sep 27 Oct 17 Nov 6 Nov 26 Views ch,... :: ir I Jet,,,, i'. / ' / Analytics Tracking - 90 Days ( Twitter , Linked I n , & YT ) 4, L 4 aw _ • �N� CO vNT Views Impressions kepeessions cliclellvough tate Average view Ovation figlilI Analytics 73 0 155 0 11.0% 1:15 59%ass than pnnous 90 days 35%ass than previous 90 flays G `, O�� • I New follows Select secondary metric Dailyl Line 1 1/4 I 3 \ A o Seel 17,2024 Oct 2,20241 Oct 17.2n_: .i-_.: r,:. Nov 30,2024 Dec 15.2024 See more ram — t `,4i — I I I I I i , 0.5 4 ....Ilk. — —I _ — Overview Reach Engagement ;,dlencc dThis video has gotten 70 views since it was published -r111111t Follows over time Posts over time , . watch time(hours) SebscriDera ,4. gi', ,c/ijoi 1 t d Details 70 1.3 +1 1.3 (/I I Ill Analytics . 1 ' 06IIIII IIIII - t+ti' I •0.25 I ' : I II 111 1111 111 III III 11 III II 111 11111 111 111 © Editor III 7s I i - SeP 1$ _ - - Q Comments 0 Subtitles i 50 25 /i J c Copyright �, � Verified followers 0 Impressions Engagement rate Engagements C) e u 44 <.6 es no 132flays g 25 ,Mt 4.9K 4.1% 203 X Clips Ste TOM Profile visits I'., 1 I 1',1 Reposts J .. 13 3 39 3 19,983 817 15 2 Impressions Reactions Comments Reposts t V 33.9% v 24.9% v 11.8% •0% Alime C� WEFSITE ANALYTICS We currently do not track CCUA ' s website analytics , but it would be a good idea as we look toward a rebrand and new website in the coming years . • 111 Comparing the analytics to a new tNttPS • marketing strategy would be beneficial . c -frc.oti,\. _ fat M/ AUTN��• ', \ Google Bu iness Profile 2025 , , �„\,\ (00:7 Launch Google Business Profile , :o reply to Google reviews , & Ct \Th1UHIC \TIOHS . - -I Y, � enhance Google rating . GOALS ifratreats, � lriPa7/ iwiti Research Rebrand �i* ,.itiptifittoftwe eft � New logo and branding for � � CCUA , in alignment with our �� The next steps to improve branding �110 strategic plan . ititil through social media include several ; Internal Communication strategies 11 Continue to enhance internal communication with personalized outreach to staff . reased Media Storie i COU,VT Cr...:.. -/ - Set up g Goo le Alerts & increase I GTE!/ � i� positive media stories . TY AUTN� 0 COU\NT\\ ,...1 G'14Y AUTHQ TH \ HK YOU . • .�...6....��' 'o .,. ... ; • �ti ...... I �r:I. � k ti� i H • . •ti ti H �o �• • . I.: . • LoAr. . • - . T