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Home My WebLink About09.c EDB Branding Evolution - Part 2 (.1 .1 X G\0 covNi` G ry 1/1TYAUTN r Creative Springs 4 Clay County Utility Authority Branding Evolution - Part 2 Concept 1: Feedback CUA Clay County Utility Authority Board Member 1: Board Member 4: • What will happen with the faucet out front? We will keep it? • The faucet only says so much. We do so much more. • Love the faucet-This is his childhood, what he thinks of with Board Member 5: Firefighter CCUA • Likes concept 1. Good opportunity to educate people on • Colors-All 3 colors have a strong meaning behind them. the color. Good conversation starter and shows there is more happening Board Member 6: • Likes Concept 1: Loves the look of CCUA logo on the shirts • Likes concept 1 and trucks • Tends to like just the 2 blues Board Member 2: Board Member 7: • Might want the Blue below the green. Blue is "ground water" or • Doesn't like the colors, doesn't fit the inspiration. Maybe if "sea water" they were muted colors • Likes the water drop • Would like to see all blue colors • Would like to see an option of the baby blue incorporated into the shaded areas • You lose the blue and green since they are smaller • He bought into the rationale of the 3 colors Board Member 3: • Concerned about budget Concept 1 3 Colors Light Blue and Colors Versions Incorporated the light blue found in previous versions along with the blue, purple, and green found in the current iteration of the final logo IL AI Concept 1 Concept 2 Concept 3 Volumetric Edge Light Gradient Depth Flat Colors lb. A A _id, CLA .... CUA .... CUA v v v Clay County Utility Authority Clay County Utility Authority Clay County Utility Authority Concept 2 Expansion of Color Palette Colored Icon Versions Pulling the colors from the reference icons we explored mixing warm and cool colors,complementary colors,and various glossy/pearlescent aesthetics • 71 . Concept 1 Concept 2 Concept 3 Warm Gradient Depth Glossy Warm Edge Light Flat Warm Colors ..... CUA , ctJA , CUA ......, ...... `. Clay County Utility Authority Clay County Utility Authority Clay County Utility Authority Concept 4 Concept 5 Concept 6 Warm 3D Edge Lit Cool 3D Edge Lit Vibrant Depth Droplet A- .......41INdp CUA , CUA .... CUA Clay County Utility Authority Clay County Utility Authority Clay County Utility Authority Concept 7 Concept 8 Concept 9 Flat Cool Colors Edge Light Cool Volume Volumetric Complementary Colors AL .... cl/A ,...... aJA .1.. CUA ....„ 4..... Clay County Utility Authority Clay County Utility Authority Clay County Utility Authority Concept 3 Water Drops are Blue Aqua Droplet Versions Incorporated various elements such as different shades of blues and teals as well as volumetric gradients, edge lights, and glossy highlights to sell droplet look Concept 1 Concept 2 Concept 3 Volumetric Edge Light Glossy Gradient Depth Flat Colors II a , CLIA .... CLIA , CUA 7 ,..! `.. Clay County Utility Authority Clay County Utility Authority Clay County Utility Authority Concept 4 Concept 5 Concept 6 Teal Volume Dark Edge Light Soft Sphere Droplet J A . i. .....„) CUA ....., CUA _........_, CUA 7 %OW 7 Clay County Utility Authority Clay County Utility Authority Clay County Utility Authority Clay County Utility Authority Your water. vilit. ~ 'ur e 9 brsitK 7 1111.141141141111111411111411111144111111111111111111111111141.144.1%"41111—.41114 151.' _ , . 1::::".."':'—' euno About Your Services �.. ! CUA --- IZIllti it,. 4 CUA ., cUA EIEE IN kiTHE FUTURE ------________ ____ .CUA -:. - 0000• !I-41' boo• IT , T$O 1 • a - a - _ _ } j t_ ----_t - M a 1 - ___ _ _= 4 ..1e:rf ttVaid IL. omema arm - 4 1$ 114111 0 1% 4r....4to. det //fit �t1 Ngµ 1'S L. 4 ,- .27. f� s • lir lev__. • ll \ \ \ Ir" I - 1 4111._._ ' - - 4• I - , 1 y 41 7411 : ' "' -----44morliall' 7 Colors (Continued) Blue - Potable Water White- Reclaimed Water Light Blue -Waste Water Typography Monument Extended Font Family Clay County utility Authority www.clayutility.org Clay County Utility Authority www.clayutility.org c - Thin AaHoCcE \ Fonts used from family- Monument Extended - Ultrabold & Regular - J Li ht AaBbCc( 3O° Book AaBbCc' - Regular AaBbCc Medium AaBbCc e\ Allowed colors to use with font: #194272 (Blue), #000000 (Black), &#ffffff(White) - Bold AaBbCc - Black AaBbCc 9O° Heavy AaBbCc Logo Iterations 40k A CUA Full Logo ,...011k CUA . ...... ,...,... Clay County Utility Authority Clay County utility Authority Text/Word Mark Clay County Utility Authority Clay County Utility Authority www.clayutility.org www.clayutility.org iiilik A Icon .6101k omilk r `i `' BUDGETING CONSIDERATIONS Budgeting Considerations tta CUA + c- 1 Clay County utity Authority • Business Card Increase : • Truck Decal Package Increase : $ 10 per box $30 per truck o Removal of old decals starts • Shirt Pricing Increase : at $50 per vehicle but will be $0.42-$0.84 per shirt tailored to the difficulty of removal CUA Home My SeMces Aboat Contact Your W ater. Your Community, Your neighbors. WEBSITE REBUILD m "tloior sit amet cons °dp's'ainsertseddo eiusm ectetur citliduntutlolwr afemporin- ut enim adminim ve�mfe ma9na piiqud. quls nostrud Button Button About Your Services Website: Goals V CUA + c- 1. Enhance transparency and engagement for residents, businesses, and stakeholders. Website: Goals V CUA + Enhance transparency 1. and engagement for residents, businesses, and stakeholders. 2 Streamline essential services and resources such as online payments, project bidding, and rate information. Website: Goals CUA + ( 1 oley county utity Authority 1. Enhance transparency Educate users on the and engagement for , CCUA s commitment to residents, businesses, water conservation and and stakeholders. sustainability. 2 Streamline essential services and resources such as online payments, project bidding, and rate information. Website: Goals CUA + ( 1 CIey County Utity Authority 1. Enhance transparency Educate users on the and engagement for , CCUA s commitment to residents, businesses, water conservation and and stakeholders. sustainability. 2 Streamline essential services and resources Ensure visitors can such as online payments, easily find critical project bidding, and rate updates, regulatory information. information, and community resources. Website: Technical Objectives % cuA + c- 1 c.eYco++ty.t Autlai[Y Objective 1 Revitalized Brand Identity • Utilize updated logo & brand standards • Show the narrative with Video & Photography • Custom infographics to display complex data Website: Technical Objectives % CUA + c- 1 day County utirty Autlaity Obj ective 1 Obj ective 2 Revitalized Brand Optimized User Identity Experience • Utilize updated logo & • Restructured sitemap brand standards • One primary navigation • Show the narrative with vessel Video & Photography • Content Development • Custom infographics to • Localized Digital Asset display complex data Library Website: Technical Objectives % CUA + c- 1 Clay County UtT2y Authority Objective 1 Objective 2 Objective3 Revitalized Brand Optimized User Secure and Technical Identity Experience Build • Built in Wordpress • SEO Optimization • Restructured • Utilize updated logo & sitemap brand standards • One primary navigation • Mobile Responsive • Show the narrative with vessel • Google Analytics Video & Photography • Content Development • Google Tag Manager • Custom infographics to • Localized Digital Asset • Google Webmaster Tools display complex data Library • Hosted on a secure web based server Creative Springs Thank you! - 6 lik,',, , 7 Jen Houser President+ Founder jen0creativesprings.com creativesprings.com